The AI Stack
by Bridged Media
From engagement to monetisation, explore actionable insights built for publishers, event brands, and media innovators.
Most Recent Posts
TL;DR Capture event intent data across sessions, pricing re-opens, booth scans; tie every action to people and target accounts. Run a tight loop: capture → saved views (heat + theme) → sales alerts → tailored deck modules that match buying intent. Fire alerts only on real heat (e.g., 3 high-heat intent signals in 72 hours) and include the last 5 actions plus a suggested opener. Reps assemble decks from tagged modules, ending generic follow-ups and speaking to the buyer’s trail. Ownership split: marketing teams capture/enrich; sales teams respond fast (≤2 hours on high-heat). From our Informa case study: +10X lead…
Sponsor ROI, Finally Counted: Turning Session Engagement into Pipeline
Sponsor ROI, Finally Counted: Turning Session Engagement into Pipeline You don’t buy sponsorships for vanity. You buy them for pipeline. Yet most post-event reports stop at badge scans and booth anecdotes, useful trivia, weak proof. This playbook turns live session behaviour, poll votes, Q&A taps, and resource clicks into qualified sponsor leads, booked meetings, and attributed revenue you can defend in a renewal call. It’s written for commercial leaders seeking a straightforward, repeatable method to capture first-party intent, accelerate progress, and demonstrate the results. Along the way, you’ll see short notes from two real programs, Terrapinn and Informa, so your…
You spend weeks creating speaker articles, agenda blogs, and exhibitor previews in preparation for an event. They’re meant to drive traffic, build anticipation, and highlight expertise. But when you check your analytics dashboard, the numbers don’t add (read: show) up: low impressions, poor click-throughs, and traffic that falls flat. That’s striking when you consider that 68% of online experiences still begin with a search engine in 2025, according to BrightEdge. If your event content isn’t optimized for discovery, you’re missing the entry point for most of your audience. But unfortunately, most event-led media content isn’t inherently built to rank. Speaker…
For years, B2B events have leaned on digital advertising to justify sponsorship spend. But that world is changing fast. With third-party cookie deprecation looming, the measurement crutches event teams once relied on are vanishing. Google cookies, specifically Chrome cookies, were scheduled to disappear in 2024, only to be delayed once again. Some headlines even read, “Google abandons cookie deprecation,” but the reality is murkier. The company has extended timelines before and may do so again. At the risk of sounding cliche, for now, the only certainty is uncertainty. For commercial directors and sponsorship leads, this presents a fundamental challenge. Sponsors…
By now, we all know that AI is quietly running the chatbots that answer attendee questions, the summarizers that help executives catch up on keynote sessions, and the personalization engines that suggest which booth or breakout to visit next. These tools make experiences smoother, but they also introduce a new set of rules under the EU AI Act, the world’s first comprehensive AI regulation. If you’re leading events, sponsorships, or a digital product, compliance is about more than checking a legal box. It’s about building and keeping trust with attendees and sponsors. And starting August 2, 2025, the Act’s first…
Why 72% of Event Teams Are Turning to AI to Elevate Attendee Engagement
Events have now become bigger than ever, with millions being spent on engaging designs, thoughtful experiences, and so much more. With that, expectations have also changed (a bunch). Attendees want more than a branded tote bag and a hotel ballroom. They’re demanding smarter, more personalized, more interactive experiences. And event teams are responding fast (do they really have a choice?). According to Bizzabo’s 2025 State of Events report, 72% of attendees say in-person conferences offer the best networking and 73% expect event experiences to include modern technology. What’s more, 75% also want immersive event experiences that help them disconnect from…
What is AI-Generated Content? (and why it’s everywhere) AI writing tools are no longer an experiment; they’re mainstream. From breaking news to branded blogs, AI content generators are helping teams do more in less time. Source So what is AI-generated content? As you may already know, it’s any article, caption, or summary drafted with the help of a tool trained on massive amounts of language data. These tools, often called AI article writers or AI content writing tools, can produce full-length stories, edit tone, rephrase sentences, or even optimise for search. Done right, they offer speed without sacrificing clarity. Done…
Scroll fatigue is real. With attention spans shrinking and information (and cognitive) overload peaking, readers today aren’t reading; they’re simply skimming, sampling, and searching for the gist. Basically, they’re asking, “What’s the point of this piece?”. That’s exactly why AI summaries have gone from being ‘nice-to-haves’ to a baseline expectation. Publishers are in a rat race to keep readers (okay, that might be too intense a scene, but you get the drift). This blog explores how AI-powered summaries (text and audio) are reshaping how people engage with journalism, what it means for content strategy, and how agents like Bridged Media’s…
Banner ads had a good run. But they’re not aging well (they’re not wine, after all?!) Most Media Event Companies are seeing diminishing returns on traditional display ads. The average banner ad click-through rate across industries is 0.35%. That’s barely more than accidental taps. While online banner ads used to be the go-to for monetising content, their performance may have steadily declined with time, overuse, and consumer fatigue. That said, the real problem isn’t the format itself. It’s how little value it delivers for sponsors in a post-cookie, engagement-driven world. TL;DR: Traditional banner ads are losing steam, with lower engagement and…
Back in the day, writing for search meant threading the same keyword 12 times into a headline, subhead, and maybe even a pull quote. And it worked. Until it didn’t. Today, the way readers discover information has changed. So has the way machines process it. And the rules of SEO (as most journalists knew them) have quietly rewritten themselves. Did you know? 52.4% of journalists said that AI had significantly impacted their work. TL;DR Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity are redefining how people search and discover content. Traditional keyword-based SEO is giving way to intent-first strategies…
When was the last time you scrolled through a 10-slide carousel post? Thinking hard? You’re not the only one. Today, audiences have the attention span of a TikTok scroll. Static content? It barely gets a glance before the reader’s off to the next shiny thing in their feed. You could pour your soul into a brilliantly written piece, but if it doesn’t do something, your readers won’t either. Here’s the thing: we’re not in a read-only world anymore. We’re in the age of swipes, taps, clicks, and scrolls. Content isn’t just about storytelling, it’s about story-doing. That’s where interactive content…
AI Content Innovation for Publishers: 5 Key Problems and How to Solve Them
AI content innovation for publishers isn’t just a trend—it’s the edge media businesses need to scale smarter, engage readers, and thrive financially. The digital publishing market, valued at $204.83 billion in 2024, was projected to nearly double by 2032. Yet despite the boom, many publishers are stuck in survival mode. Margins are thinner, competition is fiercer, and reader loyalty is harder to earn, and even harder to keep. That’s where Bridged Media steps in. Bridged’s AI agents are a new way to operate. Purpose-built for publishers, these agents solve real-world pain points without adding complexity. Whether you’re trying to create…
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